South Africa TV Spot

Company:
Udemy

Role:
Producer

My first project as a video producer at Udemy was to produce a 30-second student story commercial to run as an advertisement test in South Africa. 

Responsibilities included:

  • Hired the production crew and talent

  • Sourced real South African Udemy student stories and developed the foundation for the script

  • Sourced and licened music

  • Sourced and hired voiceover talent

  • Led the relationship with our South African TV partner for ad distribution

  • Coordinated rough cut, fine cut, and final cut review sessions with stakeholders

  • Managed the overall production timeline and budget